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Product Marketing Certified: Advanc
What'sincluded?
What you'll
learn
Tactics
Understand what it takes to rapidly advance your product marketing career and learn techniques top PMMs use to ice the competition.
Strategy
Strategically position products and messaging to deliver outstanding marketing plans that get results.
Decision-making
Discover why VOC (voice of the customer) and market intelligence should inform every product and marketing decision.
Course
overview
Hone in on core topics through the perspective of a seasoned PMM, outlining how to tackle fundamental areas from positioning to team management - strategically and tactically.
What does the career trajectory look like for a senior PMM?
Discover insider tips used by leading PMMs to fast-track your career from junior player to strategic leader.
Positioning yourself to deliver strategy
Stand out by learning how to nail high-impact positioning and messaging that gives your products a competitive edge
The benefits of market research
Find out why leading PMMs have their finger on the pulse when it comes to emerging trends and customer needs – and how to leverage it to stay ahead.
B2B versus B2C versus B2D
Master the unique product marketing intricacies of B2B, B2C and B2D channels. Learn how leaders adapt positioning, messaging, and go-to-market models for each audience
Can we trust what customers say?
Do customers really understand their own needs? Learn smart techniques used by savvy PMMs to reveal true customer demand.
Why PMMs should own VOC
Discover why VOC intelligence is product gold – and why PMMs are best-suited to unearthing those hidden insights.
Developing your competitive position
Learn proven techniques used by senior PMMs to out-position and out-message the competition at every turn.
Getting maximum impact from messaging frameworks
Explore the messaging frameworks leveraged by top PMMs to develop high-impact positioning and messaging that delivers results.
Discover insider tips used by leading PMMs to fast-track your career from junior player to strategic leader.
Stand out by learning how to nail high-impact positioning and messaging that gives your products a competitive edge
Find out why leading PMMs have their finger on the pulse when it comes to emerging trends and customer needs – and how to leverage it to stay ahead.
Master the unique product marketing intricacies of B2B, B2C and B2D channels. Learn how leaders adapt positioning, messaging, and go-to-market models for each audience
Do customers really understand their own needs? Learn smart techniques used by savvy PMMs to reveal true customer demand.
Discover why VOC intelligence is product gold – and why PMMs are best-suited to unearthing those hidden insights.
Learn proven techniques used by senior PMMs to out-position and out-message the competition at every turn.
Explore the messaging frameworks leveraged by top PMMs to develop high-impact positioning and messaging that delivers results.
Launa Chavez
Senior Product Marketing Manager
Take your knowledge
to the next level.
Start this course for free or get full access and certification!
Why learn with
The Alliance?
Interactive learning
Learn at your own pace, wherever and whenever you want.
Real-life knowledge
No textbook fluff. Practical, actionable, case study-led lessons you can apply the next day.
Community-led learning
Knowledge derived from our community and leading experts worldwide.