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Product Marketing Certified: Core
What'sincluded?
What you'll
learn
Fundamentals
Identify the core principles of product marketing.
Cross-team collaboration
Understand how it differs from product management.
Upskill
Recognize the importance of messaging and communication in product marketing.
Course
overview
In this short course, you’ll explore the essentials of product marketing, understand how it stands apart from product management, and learn why clear messaging and communication are crucial to its effectiveness.
What is product marketing?
Video (7:58)
With so much ambiguity around the role of product marketing, this video will help solidify your understanding.
Product marketing framework
Video (9:26)
Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase.
The difference between a PM and a PMM
Video (4:08)
By the end of this chapter, you’ll be able to explain the difference between PMs and PMMs confidently.
Understanding messaging
Video (14:57)
Learn how messaging is critical before, during, and after launch.
Storytelling framework
Video (9:46)
What does storytelling mean in the world of product marketing?
Why communication is so important
Video (2:04)
Understand why communication is essential within product marketing.
PMA framework template
Crafting messaging activity
Activity time (30:00)
By the end of the activity, you should be able to understand how effective messaging can influence consumer perception and decision-making and the creative process behind developing marketing messages that resonate with consumers.
Video (7:58)
With so much ambiguity around the role of product marketing, this video will help solidify your understanding.
Video (9:26)
Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase.
Video (4:08)
By the end of this chapter, you’ll be able to explain the difference between PMs and PMMs confidently.
Video (14:57)
Learn how messaging is critical before, during, and after launch.
Video (9:46)
What does storytelling mean in the world of product marketing?
Video (2:04)
Understand why communication is essential within product marketing.
Activity time (30:00)
By the end of the activity, you should be able to understand how effective messaging can influence consumer perception and decision-making and the creative process behind developing marketing messages that resonate with consumers.
Launa Chavez
Senior Product Marketing Manager
Take your knowledge
to the next level.
Start this course for free or get full access and certification!
Why learn with
The Alliance?
Interactive learning
Learn at your own pace, wherever and whenever you want.
Real-life knowledge
No textbook fluff. Practical, actionable, case study-led lessons you can apply the next day.
Community-led learning
Knowledge derived from our community and leading experts worldwide.