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StorytellingFoundations
What'sincluded?
What you'll
learn
Product heroes
How to create stories that sell
Differentiation
Create compelling stories that helps your brand stand out from the crowd
Upskill
Understand the importance of storytelling
Course
overview
The art of storytelling can transform your product and brand and our Storytelling Certified: Masters course teaches you the tactics and skills to become a great storyteller. In this taster course, our expert, Elliot Rayner (CMO at Arion) shares his experience with examples of great stories and how Product Marketers can influence the entire business through storytelling. Enjoy!
The Power of storytelling
1 video (6 minutes)
In this video, Elliot shows the power of storytelling by sharing two examples - one, a well-known brand and the other, a social experiment.
Using storytelling
1 video (5 minutes)
Elliot next explains how Product Marketers can use storytelling to affect all areas of their work.
Put it into practice
1 activity (10 minutes)
Time to create your own messaging.
1 video (6 minutes)
In this video, Elliot shows the power of storytelling by sharing two examples - one, a well-known brand and the other, a social experiment.
1 video (5 minutes)
Elliot next explains how Product Marketers can use storytelling to affect all areas of their work.
1 activity (10 minutes)
Time to create your own messaging.
Launa Chavez
Senior Product Marketing Manager
Take your knowledge
to the next level.
Start this course for free or get full access and certification!
Why learn with
The Alliance?
Interactive learning
Learn at your own pace, wherever and whenever you want.
Real-life knowledge
No textbook fluff. Practical, actionable, case study-led lessons you can apply the next day.
Community-led learning
Knowledge derived from our community and leading experts worldwide.