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Impactful Interactive Demos
Level | Certified
Master the art (and science) of interactive demos so you can drive more qualified leads, support your sale team, improve conversions and support buyers and customers throughout their journey with you. Take advantage of buyer enablement and build a buyer-led growth program with Storylane.
Why learn with
The Alliance?
Build Personas
Create, build, and deliver personas that actually work.
Streamline Data
Streamline the persona process by focussing only on extracting and mining data that drives bottom-line impact.
Level Up
Take your entire company’s product, marketing, sales, and customer-focussed efforts to the next level.
"It’s essential for product marketing to own persona development - knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. This course is essential for any product marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips."
Louise Dunne
Product Marketing Manager
"It’s essential for product marketing to own persona development - knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. This course is essential for any product marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips."
Louise Dunne
Product Marketing Manager