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Level | Certified

Master the art (and science) of interactive demos so you can drive more qualified leads, support your sale team, improve conversions and support buyers and customers throughout their journey with you. Take advantage of buyer enablement and build a buyer-led growth program with Storylane.

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Impactful Interactive Demos
Level | Certified

Master the art (and science) of interactive demos so you can drive more qualified leads, support your sale team, improve conversions and support buyers and customers throughout their journey with you. Take advantage of buyer enablement and build a buyer-led growth program with Storylane.

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Product Marketing Certified: Advanced
Level | Certified

Fast-track your career as a PMM and develop the strategic skills that set leaders apart. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights.

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Product Marketing Certified: Core
Level | Certified

In this short course, you’ll explore the essentials of product marketing, understand how it stands apart from product management, and learn why clear messaging and communication are crucial to its effectiveness.

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Cours 3
Level | Certified

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Digital Marketing
Level | Certified

Digital Marketing , Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

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Storytelling
Level | Certified

Digital Marketing Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified.

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Why learn with
The Alliance?

Build Personas

Create, build, and deliver personas that actually work.

Streamline Data

Streamline the persona process by focussing only on extracting and mining data that drives bottom-line impact.

Level Up

Take your entire company’s product, marketing, sales, and customer-focussed efforts to the next level.

"It’s essential for product marketing to own persona development - knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. This course is essential for any product marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips."

Louise Dunne

Product Marketing Manager

"It’s essential for product marketing to own persona development - knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. This course is essential for any product marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips."

Louise Dunne

Product Marketing Manager