Explore the history of product demos, focusing on why traditional sales-led or marketing-led demos fall short. You'll learn about the shift to buyer enablement and discover why interactive demos are the optimal choice for engaging buyers and driving a better buyer's journey.

Focus on interactive demos at the awareness stage, including building a program for successful demos across websites landing pages, email campaigns and conferences. Learn from a best practice case study and see how using Storylane can making demo building simple.

Learn how interactive demos used during the decision stage can shorten the sales cycle and create a better experience for both the buyer and the seller. Use Storylane to create interactive demos to create sales assets and also sales enablement materials for internal teams and partners and resellers.

Use interactive demos to assist in your customer success program, including for customer support, education and even advocacy programs. Find out how Storylane can help you build a customer education program.

See Storylane in action with case studies that teach you how to implement interactive demos in your own organization.

Take your exam and receive your certification, plus learn how to get started using Storylane yourself.

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