Hi and welcome to our course on interactive demos. You'll see a lot of me through this course, so let's have a proper introduction. My name is Cecilia, and I'm a content lead of Product Marketing Alliance. It's a pleasure to meet you. We're so pleased you're joining us to master the art and science behind product demos. This course is designed for product marketers who want to excel using interactive demos to drive more qualified leads, enable the sales team, and improve website conversions.

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We'll also explore how well crafted demos can put the power back in the hands of the buyer and customer and support each team involved in the customer journey. Let's quickly review the main learning outcomes of this course. We'll start by covering the fundamentals of buyer enablement and the shift towards buyer led growth so you can have a firm grasp on why interactive demos are such a powerful tool. Then we'll break down how to leverage interactive demos through three key stages of the buyer's journey, The awareness, decision, and retention stages. You'll learn the how, which is how to create compelling interactive demos that engage and convert. We'll include strategies for using interactive demos to enable better sales conversations, increase qualified leads, and boost customer satisfaction.

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Plus, this course will arm you with techniques to outpace competitors and make your product stand out in a crowded market. We use the interactive demo creation tool called Storylane to support your demo creation, making it easy to design demos to improve conversions and give customers a better experience throughout their time with you, and we'll give you lots of great examples of successful interactive demos to use as a starting point for your own. By the end of this course you'll have a clear understanding of how to create and use interactive demos effectively. So let's get started.

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Hi and welcome to our course on interactive demos. You'll see a lot of me through this course, so let's have a proper introduction. My name is Cecilia, and I'm a content lead of Product Marketing Alliance. It's a pleasure to meet you. We're so pleased you're joining us to master the art and science behind product demos. This course is designed for product marketers who want to excel using interactive demos to drive more qualified leads, enable the sales team, and improve website conversions.

‍

We'll also explore how well crafted demos can put the power back in the hands of the buyer and customer and support each team involved in the customer journey. Let's quickly review the main learning outcomes of this course. We'll start by covering the fundamentals of buyer enablement and the shift towards buyer led growth so you can have a firm grasp on why interactive demos are such a powerful tool. Then we'll break down how to leverage interactive demos through three key stages of the buyer's journey, The awareness, decision, and retention stages. You'll learn the how, which is how to create compelling interactive demos that engage and convert. We'll include strategies for using interactive demos to enable better sales conversations, increase qualified leads, and boost customer satisfaction.

‍

Plus, this course will arm you with techniques to outpace competitors and make your product stand out in a crowded market. We use the interactive demo creation tool called Storylane to support your demo creation, making it easy to design demos to improve conversions and give customers a better experience throughout their time with you, and we'll give you lots of great examples of successful interactive demos to use as a starting point for your own. By the end of this course you'll have a clear understanding of how to create and use interactive demos effectively. So let's get started.

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