Okay. So the final thing we're gonna talk about in this first module is the difference between product management and product marketing.

Because there can be a lot of confusion between the two.

There's a fairly well known saying that product managers put products on the shelf, and product marketers get products off the shelf, and it rubs a lot of product marketers up the wrong way. Because it's just so inaccurate.

The work a product marketer does begins much much earlier than a product makes it to the shelf, and companies who don't adopt this approach miss out big time.

Product marketers are the pulse of the customer, and without their input onto the product road map, There's no guarantee the products and features that are brought out are actually what your customers want.

And if it's not what people want or what enough people want, it's not going to get off the shelf full stop.

In a nutshell, product managers are the people who create and define products and features.

They work closely with developers, designers, and engineers to build and refine our products based on what's most valuable to their market.

Just some of their core responsibilities include defining customer needs Translating customer requirements into tangible products or features prioritizing requests and conducting research into competitors' products.

And this is where the confusion can come in because like product managers, product marketers are also responsible for things like understanding customer's needs and the competitive landscape.

However, Although they too need to know the product inside and out and be a subject matter expert on it.

They don't always have to have the same level of technical insights as product managers.

And as we touched on earlier, product marketers are also responsible for things like go to market strategies.

Positioning, messaging, sales enablement, and so on.

And these are all activities product management doesn't touch.

Except for perhaps fact checking the technical accuracy of what's being written in internal and external facing documents.

We actually run a product's marketing inside a podcast, and as part of that series, We ask people, where does the line between product management and product marketing begin and end?

And we get a different answer almost every time.

And there's a reason that saying we mentioned earlier product managers put products on the shelf and product marketers get products off the shelf exists and that's because all too often Product marketers aren't brought into the process early enough.

Product teams go off and build something put it on a product marketer's desk and ask them to launch it. And that's not what delivers the best results.

The most successful teams and companies bring product marketers into the process from the beginning and maximize all the customer knowledge product marketers bring to the table and use those insights to influence the product roadmap.

‍

Okay. So the final thing we're gonna talk about in this first module is the difference between product management and product marketing.

Because there can be a lot of confusion between the two.

There's a fairly well known saying that product managers put products on the shelf, and product marketers get products off the shelf, and it rubs a lot of product marketers up the wrong way. Because it's just so inaccurate.

The work a product marketer does begins much much earlier than a product makes it to the shelf, and companies who don't adopt this approach miss out big time.

Product marketers are the pulse of the customer, and without their input onto the product road map, There's no guarantee the products and features that are brought out are actually what your customers want.

And if it's not what people want or what enough people want, it's not going to get off the shelf full stop.

In a nutshell, product managers are the people who create and define products and features.

They work closely with developers, designers, and engineers to build and refine our products based on what's most valuable to their market.

Just some of their core responsibilities include defining customer needs Translating customer requirements into tangible products or features prioritizing requests and conducting research into competitors' products.

And this is where the confusion can come in because like product managers, product marketers are also responsible for things like understanding customer's needs and the competitive landscape.

However, Although they too need to know the product inside and out and be a subject matter expert on it.

They don't always have to have the same level of technical insights as product managers.

And as we touched on earlier, product marketers are also responsible for things like go to market strategies.

Positioning, messaging, sales enablement, and so on.

And these are all activities product management doesn't touch.

Except for perhaps fact checking the technical accuracy of what's being written in internal and external facing documents.

We actually run a product's marketing inside a podcast, and as part of that series, We ask people, where does the line between product management and product marketing begin and end?

And we get a different answer almost every time.

And there's a reason that saying we mentioned earlier product managers put products on the shelf and product marketers get products off the shelf exists and that's because all too often Product marketers aren't brought into the process early enough.

Product teams go off and build something put it on a product marketer's desk and ask them to launch it. And that's not what delivers the best results.

The most successful teams and companies bring product marketers into the process from the beginning and maximize all the customer knowledge product marketers bring to the table and use those insights to influence the product roadmap.

‍