Communication might sound like a pretty soft skill.

But as a product marketer, it is absolutely critical.

And when we ask product marketers what they say, the most important skills to have as a product marketer are, whether they work at a small start up or a giant like Amazon Without fail, communication comes up.

If you're not communicating well, and building strong internal and external relationships is going to be an awful lot harder to achieve everything you want to achieve.

Right at the start of this course, we showed you our Venn diagram.

So let's just refer back to that for a second.

So as you can see, there's a lot of dependency on other internal departments, and not even this diagram covers it all, as well as product, sales, customer success, and marketing depending on the size of the company you are at, you'll have other departments like operations engineering intelligence finance, and IT too.

And you'll rely on all these teams at one point or another to get your job done.

For example, you might rely on engineering to physically build a new feature.

Marketing to deliver your planned PR campaign customer success, to tell customers about a cross sell promotion, sales to make use of your sales enablement materials and the CEO to advocate your work and so on

‍

Communication might sound like a pretty soft skill.

But as a product marketer, it is absolutely critical.

And when we ask product marketers what they say, the most important skills to have as a product marketer are, whether they work at a small start up or a giant like Amazon Without fail, communication comes up.

If you're not communicating well, and building strong internal and external relationships is going to be an awful lot harder to achieve everything you want to achieve.

Right at the start of this course, we showed you our Venn diagram.

So let's just refer back to that for a second.

So as you can see, there's a lot of dependency on other internal departments, and not even this diagram covers it all, as well as product, sales, customer success, and marketing depending on the size of the company you are at, you'll have other departments like operations engineering intelligence finance, and IT too.

And you'll rely on all these teams at one point or another to get your job done.

For example, you might rely on engineering to physically build a new feature.

Marketing to deliver your planned PR campaign customer success, to tell customers about a cross sell promotion, sales to make use of your sales enablement materials and the CEO to advocate your work and so on

‍