The buyer journey also sometimes called the customer journey is a visual representation of a buyer's interaction with an organization at various points over time and across channels. Of course each customer may approach the buyer's journey differently, so we recommend that you have a firm grasp on customer personas when considering the buyer's journey at your organization. For this course, we'll focus on three areas of the journey and more specifically, how to design interactive demos for better customer interactions at each stage. The stages we'll cover are the awareness stage, the decision stage, and the retention stage.

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At the awareness stage, potential customers are just beginning to recognize a problem or need. They are seeking information and exploring their options.

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Interactive demos can play a a crucial role here in capturing customer attention. Because prospects can actually engage with the product in an interactive demo, they stand out more than traditional marketing materials.

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Interactive demo users can feel in control of their exploration allowing you to quickly convey the value of your product while giving users a sense of ownership over their interaction.

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By providing this immersive experience interactive demos make it easier for buyers to envision how your product can solve their pain points and address their needs. This makes interactive demos more tailored than traditional marketing and product demos. This hands on experience also makes interactive demos more memorable and builds trust and credibility with potential customers from the very beginning. Because of this great first experience, buyers move quickly into the decision stage where they compare solutions and narrow down their choices. Interactive demos make this process more efficient because they allow you to answer specific buyer questions especially if you customize for their unique use cases.

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Allowing prospects to explore your product in detail will lead to more informed and confident decisions.

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Additionally, when multiple stakeholders are involved in the decision making process, for example in a b to b SaaS environment, the entire team can share and explore interactive demos. This has two major benefits, first it mitigates the need for a seller to try to organize calendars, to have everyone attend a demo together, or to hold multiple demos for for different stakeholders, giving a seller more of their time back. Second, the collaborative nature of sharing an interactive demo helps build consensus and ensures that all decision makers understand the product's value.

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Buyers who have a great initial experience in a smooth sales experience will be more likely to become your customers.

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Research by PWC shows that seventy three percent of consumers point to customer experience as an important factor in their purchasing decisions. With thirty two percent of all customers saying they would walk away from a brand they love after just one bad experience.

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And this moves them into the retention stage which is about creating and nurturing that great relationship.

‍

It's important for new customers to quickly find value in using your product and interactive demos can serve as excellent onboarding and education tools, guiding users through key features and functionalities.

‍

Once again, the ability to personalize these interactive demos is key in two ways.

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First, it reassures the buyer that they've made the right call, and second, it helps them move from beginner users to regulars to champions of your product. Interactive demos can also be used to share new updates and features, maintaining customer engagement and keeping them informed about exciting developments. In addition, using interactive demos for support and troubleshooting frequently asked questions or basic functionalities will free up your support team to deal with more complex problems, enhancing the overall customer experience.

‍

The buyer journey also sometimes called the customer journey is a visual representation of a buyer's interaction with an organization at various points over time and across channels. Of course each customer may approach the buyer's journey differently, so we recommend that you have a firm grasp on customer personas when considering the buyer's journey at your organization. For this course, we'll focus on three areas of the journey and more specifically, how to design interactive demos for better customer interactions at each stage. The stages we'll cover are the awareness stage, the decision stage, and the retention stage.

‍

At the awareness stage, potential customers are just beginning to recognize a problem or need. They are seeking information and exploring their options.

‍

Interactive demos can play a a crucial role here in capturing customer attention. Because prospects can actually engage with the product in an interactive demo, they stand out more than traditional marketing materials.

‍

Interactive demo users can feel in control of their exploration allowing you to quickly convey the value of your product while giving users a sense of ownership over their interaction.

‍

By providing this immersive experience interactive demos make it easier for buyers to envision how your product can solve their pain points and address their needs. This makes interactive demos more tailored than traditional marketing and product demos. This hands on experience also makes interactive demos more memorable and builds trust and credibility with potential customers from the very beginning. Because of this great first experience, buyers move quickly into the decision stage where they compare solutions and narrow down their choices. Interactive demos make this process more efficient because they allow you to answer specific buyer questions especially if you customize for their unique use cases.

‍

Allowing prospects to explore your product in detail will lead to more informed and confident decisions.

‍

Additionally, when multiple stakeholders are involved in the decision making process, for example in a b to b SaaS environment, the entire team can share and explore interactive demos. This has two major benefits, first it mitigates the need for a seller to try to organize calendars, to have everyone attend a demo together, or to hold multiple demos for for different stakeholders, giving a seller more of their time back. Second, the collaborative nature of sharing an interactive demo helps build consensus and ensures that all decision makers understand the product's value.

‍

Buyers who have a great initial experience in a smooth sales experience will be more likely to become your customers.

‍

Research by PWC shows that seventy three percent of consumers point to customer experience as an important factor in their purchasing decisions. With thirty two percent of all customers saying they would walk away from a brand they love after just one bad experience.

‍

And this moves them into the retention stage which is about creating and nurturing that great relationship.

‍

It's important for new customers to quickly find value in using your product and interactive demos can serve as excellent onboarding and education tools, guiding users through key features and functionalities.

‍

Once again, the ability to personalize these interactive demos is key in two ways.

‍

First, it reassures the buyer that they've made the right call, and second, it helps them move from beginner users to regulars to champions of your product. Interactive demos can also be used to share new updates and features, maintaining customer engagement and keeping them informed about exciting developments. In addition, using interactive demos for support and troubleshooting frequently asked questions or basic functionalities will free up your support team to deal with more complex problems, enhancing the overall customer experience.

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