You can share your sales enablement and customer facing sales demos with partners or resellers, but you should also consider designing specific demos for these partners. Partners won't know your products as well as internal teams and will have less access to those with answers, So providing them with detailed educational interactive demos can make them more confident in their knowledge of your product. You can also ensure that partners and resellers use the same language and explanation as you would expect of your internal teams, which will strengthen brand identity and provide a more uniform experience for any prospects. By creating a library of reseller assets you will also be able to scale your reseller operations. You won't need internal trainers and coaches but partners and resellers will still have access to high quality training materials.

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Using interactive demo analytics such as times viewed and time spent will allow you to understand reseller behavior and offer additional support if necessary. When considering your reseller sales enablement make sure your demos cover the following: a product overview as well as detailed information about particular features in their use cases, different demos for different target customers, competitive differentiation information especially with regard to specific features, common objections in their responses, case studies, success stories, and testimonials where appropriate. Make sure to regularly update your reseller assets to reflect changes in your product, market, or messaging.

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Engage with resellers for feedback on how your interactive demo offering could be improved to help them in their sales conversations.

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You can share your sales enablement and customer facing sales demos with partners or resellers, but you should also consider designing specific demos for these partners. Partners won't know your products as well as internal teams and will have less access to those with answers, So providing them with detailed educational interactive demos can make them more confident in their knowledge of your product. You can also ensure that partners and resellers use the same language and explanation as you would expect of your internal teams, which will strengthen brand identity and provide a more uniform experience for any prospects. By creating a library of reseller assets you will also be able to scale your reseller operations. You won't need internal trainers and coaches but partners and resellers will still have access to high quality training materials.

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Using interactive demo analytics such as times viewed and time spent will allow you to understand reseller behavior and offer additional support if necessary. When considering your reseller sales enablement make sure your demos cover the following: a product overview as well as detailed information about particular features in their use cases, different demos for different target customers, competitive differentiation information especially with regard to specific features, common objections in their responses, case studies, success stories, and testimonials where appropriate. Make sure to regularly update your reseller assets to reflect changes in your product, market, or messaging.

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Engage with resellers for feedback on how your interactive demo offering could be improved to help them in their sales conversations.

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