Email campaigns are among the most effective marketing tools for various reasons, and they should be a staple in your PMM arsenal. However, adding an interactive demo to your email sequence can increase its power many times over. Interactive content in emails capture more attention than static content. Recipients are likelier to engage with an email offering a hands on experience. Because they will also interact directly with your product, this hands on experience is more persuasive than text descriptions alone. Adding interactive demos to your email campaigns allows you to personalize your content, enhancing the viewer's experience and increasing engagement.

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You should tailor your demos to each customer segment that addresses their specific pain points or needs. For the best experience, embed the demo directly in the email and include clear and compelling text, images, and call to actions. Also ensure you have a follow-up strategy based on how viewers interact with your email demo so that you can nurture the warm lead. An easy way to track your product demo engagement through an email campaign is to set up an individualized URL for each prospect, which you can often do with your product demo software, such as Storylane.

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Your software will track demo engagement metrics, providing valuable insights into viewer behavior. It also enables you to tailor follow-up actions based on how prospects interact with your demo.

Email campaigns are among the most effective marketing tools for various reasons, and they should be a staple in your PMM arsenal. However, adding an interactive demo to your email sequence can increase its power many times over. Interactive content in emails capture more attention than static content. Recipients are likelier to engage with an email offering a hands on experience. Because they will also interact directly with your product, this hands on experience is more persuasive than text descriptions alone. Adding interactive demos to your email campaigns allows you to personalize your content, enhancing the viewer's experience and increasing engagement.

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You should tailor your demos to each customer segment that addresses their specific pain points or needs. For the best experience, embed the demo directly in the email and include clear and compelling text, images, and call to actions. Also ensure you have a follow-up strategy based on how viewers interact with your email demo so that you can nurture the warm lead. An easy way to track your product demo engagement through an email campaign is to set up an individualized URL for each prospect, which you can often do with your product demo software, such as Storylane.

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Your software will track demo engagement metrics, providing valuable insights into viewer behavior. It also enables you to tailor follow-up actions based on how prospects interact with your demo.