Including interactive demos in your customer support and help documentation can reduce the time customer support spends on customer queries and prevent customers from tuning out from lengthy support documentation or recorded demos.

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Customers can explore your product and its features at a pace and pathway that suits them, giving them a great sense of efficacy and helping them get the information they need to succeed. The best way to think of demos in customer support is as interactive how to guides.

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You can even use interactive demos to replace any how tos you already have in place.

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Keep the demos clear and short if you're providing a guided tour, and guide users to additional materials that will help them follow-up and find more resources.

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For example, let's say that at your organization, a common customer problem is integrating a particular third party application.

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You could use StoryLane's easy to use interactive demo creation tool to provide a step by step guide for your customers detailing how to integrate the application.

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You could use hotspots to highlight areas where users had to click, add tool tips for more detailed explanations for each stage, and even include callouts that list common mistakes. By integrating a live chat support functionality, you could also support any user unsure of the process.

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Plus, with a tool like Storylane, you could review your interactive demo analytics to see if there were any parts of your demo that customers spent more time on than others. This would indicate the potential need for further explanation, support, or documentation on this specific step in the process, aiding you in providing more meaningful materials for your customers.

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Another critical application of interactive demos is in troubleshooting and problem solving. When customers encounter issues, having an interactive guide that walks them through potential solutions can significantly enhance their experience.

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Users can quickly find and implement fixes independently instead of waiting for support tickets to be resolved. This empowers customers, making them feel more in control and capable, boosting their confidence in using the product.

Including interactive demos in your customer support and help documentation can reduce the time customer support spends on customer queries and prevent customers from tuning out from lengthy support documentation or recorded demos.

‍

Customers can explore your product and its features at a pace and pathway that suits them, giving them a great sense of efficacy and helping them get the information they need to succeed. The best way to think of demos in customer support is as interactive how to guides.

‍

You can even use interactive demos to replace any how tos you already have in place.

‍

Keep the demos clear and short if you're providing a guided tour, and guide users to additional materials that will help them follow-up and find more resources.

‍

For example, let's say that at your organization, a common customer problem is integrating a particular third party application.

‍

You could use StoryLane's easy to use interactive demo creation tool to provide a step by step guide for your customers detailing how to integrate the application.

‍

You could use hotspots to highlight areas where users had to click, add tool tips for more detailed explanations for each stage, and even include callouts that list common mistakes. By integrating a live chat support functionality, you could also support any user unsure of the process.

‍

Plus, with a tool like Storylane, you could review your interactive demo analytics to see if there were any parts of your demo that customers spent more time on than others. This would indicate the potential need for further explanation, support, or documentation on this specific step in the process, aiding you in providing more meaningful materials for your customers.

‍

Another critical application of interactive demos is in troubleshooting and problem solving. When customers encounter issues, having an interactive guide that walks them through potential solutions can significantly enhance their experience.

‍

Users can quickly find and implement fixes independently instead of waiting for support tickets to be resolved. This empowers customers, making them feel more in control and capable, boosting their confidence in using the product.