Using interactive demos as part of your sales enablement offering can help sellers understand your product more deeply, stay on top of new features or developments, and most importantly, prepare them for better more productive sales calls. Let's look at an example of using interactive demos to onboard a new sales rep. A common way product marketing and sales enablement will support sellers with interactive demos. In order to prepare for onboarding, you create an interactive demo gallery for the seller. This includes interactive demos organized by use case and focuses on features highlighting how your product provides a solution.

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Throughout the interactive demo you include messaging that fits with your overall brand goals which your new rep can use in their calls as well as any common objections that a seller might hear and how your new rep can overcome those challenges. Not only does your new hire understand the ins and outs of your product, but they also have a ready made role play scenario they can use to practice their own calls. This means you don't need a product person's time to explain the product or a senior sales rep to spend as much time coaching on product features. Not only that but the new sales rep can access these materials as much as they need to prepare themselves.

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Or how about an example with a more experienced seller? This sales rep is preparing for an important pitch to an enterprise client. You could build a custom interactive demo that the salesperson could use to enhance their pitch, tailoring it based on what the seller already knows of the client and common persona preferences for similar clients. Armed with this interactive demo flow, the seller can deliver specific and highly relevant information to the client creating a compelling pitch and increasing the likelihood of success.

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If you use a product like StoryLane your seller can also use interactive demo analytics to tailor follow-up messages and demos. Finally, let's consider the use case of continuous sales team learning. In today's fast paced marketplace you risk falling behind if your product is static. This constant evolution and refinement of your product can mean that even the most knowledgeable sellers can get left behind if they aren't given opportunities to stay updated on new features and best practices.

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By developing interactive demos that showcase new products or feature developments, the common use cases for these and the appropriate language to speak about them, your sales team can stay up to date and more confident in sales calls.

Using interactive demos as part of your sales enablement offering can help sellers understand your product more deeply, stay on top of new features or developments, and most importantly, prepare them for better more productive sales calls. Let's look at an example of using interactive demos to onboard a new sales rep. A common way product marketing and sales enablement will support sellers with interactive demos. In order to prepare for onboarding, you create an interactive demo gallery for the seller. This includes interactive demos organized by use case and focuses on features highlighting how your product provides a solution.

‍

Throughout the interactive demo you include messaging that fits with your overall brand goals which your new rep can use in their calls as well as any common objections that a seller might hear and how your new rep can overcome those challenges. Not only does your new hire understand the ins and outs of your product, but they also have a ready made role play scenario they can use to practice their own calls. This means you don't need a product person's time to explain the product or a senior sales rep to spend as much time coaching on product features. Not only that but the new sales rep can access these materials as much as they need to prepare themselves.

‍

Or how about an example with a more experienced seller? This sales rep is preparing for an important pitch to an enterprise client. You could build a custom interactive demo that the salesperson could use to enhance their pitch, tailoring it based on what the seller already knows of the client and common persona preferences for similar clients. Armed with this interactive demo flow, the seller can deliver specific and highly relevant information to the client creating a compelling pitch and increasing the likelihood of success.

‍

If you use a product like StoryLane your seller can also use interactive demo analytics to tailor follow-up messages and demos. Finally, let's consider the use case of continuous sales team learning. In today's fast paced marketplace you risk falling behind if your product is static. This constant evolution and refinement of your product can mean that even the most knowledgeable sellers can get left behind if they aren't given opportunities to stay updated on new features and best practices.

‍

By developing interactive demos that showcase new products or feature developments, the common use cases for these and the appropriate language to speak about them, your sales team can stay up to date and more confident in sales calls.