How Ignition converted 10% of viewers to paying customers

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Learn how Michael created an interactive demo for Ignition that converted an impressive:‍

• 23,931 - Impressions
• 5,134 - Leads
• converted 10% of viewers into paying customers

Why did this demo work?

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We love a good demo teardown. In other words, analyzing why a specific interactive demo worked and breaking it down to the smallest details so that both a beginner and an advanced creator can extract value from it. Without any more dilly-dallying, let's get the ball rolling.

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‍📌 Consider the interactive demo as a lead generation tool from the start

Michael's main objective was to utilize the demo as a lead generation tool on their website, so he included a lead form at the start. This allowed him to collect a numerous number of new leads.

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📌 Personalize the demo for  existing contacts

Michael leveraged Storylane's integration with Hubspot, so he also provided ungated demo versions personalized to their existing contacts in the CRM. This, in return, significantly impacted the engagement rate. Who doesn't like personalized content?

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📌 Focus on the 'AHA' moments

In close collaboration with his sales team, Michael created the quickest route to the 'aha' moments in the app, as he wanted to shorten time-to-value for the viewers as much as possible.

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📌 Highlight only the key features

Each step emphasizes only important features designed to capture attention and generate interest, which resulted in moving viewers down the funnel and making them become paying customers.