A live product demo is an amazing opportunity for a product marketing manager to showcase a product. At a trade show, you'll have a captive audience ready to learn more about your product, so creating an impactful demo is a critical step. More often than not, your demo will form a part of a sales pitch, so it's important to work closely with the sales team to create a demo that helps them at the conference.

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As we've said before, it's important to understand the conference or trade show's goals before you start building your demo. Would the event be used to raise brand awareness, showcase a new product feature, or drive sales on the day? By clearly defining your success, you can build a demo that helps to achieve this. While product demo videos may be the norm at conferences, they may not be the most effective way to showcase your product.

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Most attendees won't take the time to stand and watch your video or wait for a salesperson available to demo a product. In a noisy environment, you'll need to rely on visuals and text only to get your point across. An interactive demo puts the control back in the attendees' hands and allows them to engage with your product without needing a salesperson.

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You could have your interactive demo available on screens on your stand so attendees can walk up and take a self tour. You could add your interactive demo to a scannable QR code that would allow a conference visitor to use your demo on a website, seeing firsthand and at their own pace the power of your solution.

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This is especially useful if the goal of the conference is brand and product awareness.

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If your interactive demo will be a part of a live sales pitch, you'll need to design it with this in mind. Your interactive demo could explain key USPs or a broader overview or support a salesperson in a bespoke walk through of a feature that interests an event attendee. Ensure that your salespeople are comfortable with the purpose and the story you tell with your demo so they can incorporate it with their conversations.

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With an interactive demo, a salesperson can always stop at key points to ask questions, get customer feedback, or even verbally emphasize what is on the screen. Your demo should be short and to the point for busy conference attendees. If you are able to build a demo that users can interact with, we recommend no more than ten steps to avoid users becoming confused or losing interest. If you need to use more than ten steps, try to segment the demo into multiple flows so users can choose how they want to navigate it. Ensure your demo fits with the conference's themes to ensure relevance and alignment between your product and the discussions and interests at the event.

A live product demo is an amazing opportunity for a product marketing manager to showcase a product. At a trade show, you'll have a captive audience ready to learn more about your product, so creating an impactful demo is a critical step. More often than not, your demo will form a part of a sales pitch, so it's important to work closely with the sales team to create a demo that helps them at the conference.

‍

As we've said before, it's important to understand the conference or trade show's goals before you start building your demo. Would the event be used to raise brand awareness, showcase a new product feature, or drive sales on the day? By clearly defining your success, you can build a demo that helps to achieve this. While product demo videos may be the norm at conferences, they may not be the most effective way to showcase your product.

‍

Most attendees won't take the time to stand and watch your video or wait for a salesperson available to demo a product. In a noisy environment, you'll need to rely on visuals and text only to get your point across. An interactive demo puts the control back in the attendees' hands and allows them to engage with your product without needing a salesperson.

‍

You could have your interactive demo available on screens on your stand so attendees can walk up and take a self tour. You could add your interactive demo to a scannable QR code that would allow a conference visitor to use your demo on a website, seeing firsthand and at their own pace the power of your solution.

‍

This is especially useful if the goal of the conference is brand and product awareness.

‍

If your interactive demo will be a part of a live sales pitch, you'll need to design it with this in mind. Your interactive demo could explain key USPs or a broader overview or support a salesperson in a bespoke walk through of a feature that interests an event attendee. Ensure that your salespeople are comfortable with the purpose and the story you tell with your demo so they can incorporate it with their conversations.

‍

With an interactive demo, a salesperson can always stop at key points to ask questions, get customer feedback, or even verbally emphasize what is on the screen. Your demo should be short and to the point for busy conference attendees. If you are able to build a demo that users can interact with, we recommend no more than ten steps to avoid users becoming confused or losing interest. If you need to use more than ten steps, try to segment the demo into multiple flows so users can choose how they want to navigate it. Ensure your demo fits with the conference's themes to ensure relevance and alignment between your product and the discussions and interests at the event.