For this coursework we want you to take a moment to think about the awareness, decision, and retention stages of the buyer journey as they relate to your organization and what activities your organization uses at each stage. We suggest you create a table with each stage as a header and list all the activities under each stage.

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If you struggle to fill in any sections remember to check with colleagues in other departments who are responsible for those stages. Are there any assets you think are weak, boring, or confusing for your customers? Note these as potential assets to improve with interactive demos and potentially earmark them for improvement in future coursework activities on this course.

For this coursework we want you to take a moment to think about the awareness, decision, and retention stages of the buyer journey as they relate to your organization and what activities your organization uses at each stage. We suggest you create a table with each stage as a header and list all the activities under each stage.

‍

If you struggle to fill in any sections remember to check with colleagues in other departments who are responsible for those stages. Are there any assets you think are weak, boring, or confusing for your customers? Note these as potential assets to improve with interactive demos and potentially earmark them for improvement in future coursework activities on this course.