Potential customers evaluate their options at the decision stage and are close to purchasing. Therefore interactive demos at this stage have distinct features that focus on product depth, personalization, and addressing objections and any decision making criteria. A decision stage interactive demo could be a detailed walkthrough of a particular feature that is a common customer need for the target audience. It would showcase the functionalities that meet this need in much greater detail than a traditional awareness stage demo.

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Decision stage demos could also be designed to mirror how a potential customer would use the product, allowing them to see exactly how it would work for their specific use case.

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Or as we discussed earlier an interactive demo could be designed so that multiple decision makers could see the value of a product which is especially important in b2b settings when a user rarely has the final say on a product. At this stage you must determine whether you will create a single interactive demo flow that showcases your product in detail. Remember that this may mean that your demo becomes long with upwards of thirty steps.

‍

This is why it is often more successful to create an interactive demo or multiple interactive demos tailored to an individual decision making persona.

‍

These demos can be shorter and focus on answering the questions of a specific audience instead of trying to include every bit of information you can. We'll focus on this strategy when we discuss using interactive demos as sales assets. By incorporating live chat and support integration, like that featured in Storylane, sellers and support team members can be immediately available, quickly address any questions or concerns, and increase trust between the prospect and the brand. Another important feature of interactive demos in the decision stage is data analytics.

‍

Interactive demo builders like story lane allow you to track user interactions with the demo to gather insights on which features are most engaging and where prospects spend the most time. This should feed directly to your sales team who can use these features to prepare for an individual users call and more broadly engage with any prospect on a call. This engagement should be your primary indicator of success and can include time spent on the demo, the number of interactions, and completion rates.

‍

Additionally you should measure lead conversion, positive customer feedback through sales calls, better sales conversations such as a reduction in objections, sales cycle length to see if this decreases.

‍

During this module we'll incorporate interactive demos for sales enablement, sales assets, and partner and reseller support to drive conversion through the decision stage of the buyer's journey.

Potential customers evaluate their options at the decision stage and are close to purchasing. Therefore interactive demos at this stage have distinct features that focus on product depth, personalization, and addressing objections and any decision making criteria. A decision stage interactive demo could be a detailed walkthrough of a particular feature that is a common customer need for the target audience. It would showcase the functionalities that meet this need in much greater detail than a traditional awareness stage demo.

‍

Decision stage demos could also be designed to mirror how a potential customer would use the product, allowing them to see exactly how it would work for their specific use case.

‍

Or as we discussed earlier an interactive demo could be designed so that multiple decision makers could see the value of a product which is especially important in b2b settings when a user rarely has the final say on a product. At this stage you must determine whether you will create a single interactive demo flow that showcases your product in detail. Remember that this may mean that your demo becomes long with upwards of thirty steps.

‍

This is why it is often more successful to create an interactive demo or multiple interactive demos tailored to an individual decision making persona.

‍

These demos can be shorter and focus on answering the questions of a specific audience instead of trying to include every bit of information you can. We'll focus on this strategy when we discuss using interactive demos as sales assets. By incorporating live chat and support integration, like that featured in Storylane, sellers and support team members can be immediately available, quickly address any questions or concerns, and increase trust between the prospect and the brand. Another important feature of interactive demos in the decision stage is data analytics.

‍

Interactive demo builders like story lane allow you to track user interactions with the demo to gather insights on which features are most engaging and where prospects spend the most time. This should feed directly to your sales team who can use these features to prepare for an individual users call and more broadly engage with any prospect on a call. This engagement should be your primary indicator of success and can include time spent on the demo, the number of interactions, and completion rates.

‍

Additionally you should measure lead conversion, positive customer feedback through sales calls, better sales conversations such as a reduction in objections, sales cycle length to see if this decreases.

‍

During this module we'll incorporate interactive demos for sales enablement, sales assets, and partner and reseller support to drive conversion through the decision stage of the buyer's journey.