At the retention stage of the buyer turned customer journey, the goal is to keep existing customers engaged, satisfied, and loyal to your product.

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Interactive demos play a crucial role in this phase by enhancing customer support, facilitating customer education, and supporting your customer advocacy activities.

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By providing hands on engaging experiences, interactive demos can ensure customers get the most out of your product, feel confident and informed, especially as your product develops, and become the most effective marketing enthusiastic advocates for your brand. Interactive videos in the retention stage have some key characteristics that set them apart from other stages. First, interactive demos are focused on being educational and offering an in-depth explanation of your product or feature that will help customers visualize how they would actually use that product or feature in their own work.

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Demos should address common questions or challenges and provide clear step by step guidance on how to resolve these.

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Because customers can access these demos at any time and explore at their own pace, they can shorten the time to value and feel a greater sense of trust and confidence in your product.

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These demos should seamlessly integrate with your customer support resources, including live resources in case customers need additional assistance.

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Consider how you personalize your retention stage demos. For example, different demonstrations at different stages in the customer journey to support activities like customer onboarding, feature updates, and customer advocacy programs, such as customer created interactive demos.

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By including demos across your customer retention program, you can provide greater value to customers while freeing up time for your success and support teams to handle more complex customer needs. Throughout this module, we'll focus on how to best leverage interactive demos for customer support and education and cover how they can build customer advocacy.

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Let's get started.

At the retention stage of the buyer turned customer journey, the goal is to keep existing customers engaged, satisfied, and loyal to your product.

‍

Interactive demos play a crucial role in this phase by enhancing customer support, facilitating customer education, and supporting your customer advocacy activities.

‍

By providing hands on engaging experiences, interactive demos can ensure customers get the most out of your product, feel confident and informed, especially as your product develops, and become the most effective marketing enthusiastic advocates for your brand. Interactive videos in the retention stage have some key characteristics that set them apart from other stages. First, interactive demos are focused on being educational and offering an in-depth explanation of your product or feature that will help customers visualize how they would actually use that product or feature in their own work.

‍

Demos should address common questions or challenges and provide clear step by step guidance on how to resolve these.

‍

Because customers can access these demos at any time and explore at their own pace, they can shorten the time to value and feel a greater sense of trust and confidence in your product.

‍

These demos should seamlessly integrate with your customer support resources, including live resources in case customers need additional assistance.

‍

Consider how you personalize your retention stage demos. For example, different demonstrations at different stages in the customer journey to support activities like customer onboarding, feature updates, and customer advocacy programs, such as customer created interactive demos.

‍

By including demos across your customer retention program, you can provide greater value to customers while freeing up time for your success and support teams to handle more complex customer needs. Throughout this module, we'll focus on how to best leverage interactive demos for customer support and education and cover how they can build customer advocacy.

‍

Let's get started.