Creating a customer advocacy program in which your customers provide interactive demos of your product based on their own use cases is a powerful way to build community engagement, and showcase real world applications of your product. These customer generated demos serve as authentic endorsements of your product and can inspire or educate other users. In order to build a program like this, you will first need to identify and engage your advocates.

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These individuals are often power users who are enthusiastic about your product and have experienced significant benefits from its use. When asking them to join your program, highlight how it will increase their visibility within the community. Provide them with potential networking opportunities and also recognition from your organization through website features, social media shout outs, or even a recognition program.

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If you use a product like StoryLane to allow users to capture their demos, you can focus on supporting your customers with demo practice information so they can create engaging and educational interactive demos.

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After you have collected a number of videos together, share them on a public facing space of your website or another platform that can easily be viewed and shared. Actively promote the demos and their creators through newsletters, social media, and any other communication channels you leverage.

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This gallery of user generated demo material will not only provide endorsement of your product, but will also help you provide interactive demos for diverse use cases whilst highlighting your product's versatility and adaptability.

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Plus, it can enhance community engagement as customers share experiences and learn from each other. Customers who leverage these videos will find answers to their own use case questions, and your advocates will feel an even deeper connection to your product and brand, increasing their loyalty and product success.

Creating a customer advocacy program in which your customers provide interactive demos of your product based on their own use cases is a powerful way to build community engagement, and showcase real world applications of your product. These customer generated demos serve as authentic endorsements of your product and can inspire or educate other users. In order to build a program like this, you will first need to identify and engage your advocates.

‍

These individuals are often power users who are enthusiastic about your product and have experienced significant benefits from its use. When asking them to join your program, highlight how it will increase their visibility within the community. Provide them with potential networking opportunities and also recognition from your organization through website features, social media shout outs, or even a recognition program.

‍

If you use a product like StoryLane to allow users to capture their demos, you can focus on supporting your customers with demo practice information so they can create engaging and educational interactive demos.

‍

After you have collected a number of videos together, share them on a public facing space of your website or another platform that can easily be viewed and shared. Actively promote the demos and their creators through newsletters, social media, and any other communication channels you leverage.

‍

This gallery of user generated demo material will not only provide endorsement of your product, but will also help you provide interactive demos for diverse use cases whilst highlighting your product's versatility and adaptability.

‍

Plus, it can enhance community engagement as customers share experiences and learn from each other. Customers who leverage these videos will find answers to their own use case questions, and your advocates will feel an even deeper connection to your product and brand, increasing their loyalty and product success.