In today's digital age, your product landing page is a powerful tool for converting visitors to customers. You should imagine your product landing page as a front door to your solution. Therefore, it needs an irresistible hook to keep visitors engaged.

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Capturing the attention of your page visitors can be a challenge, though not insurmountable.

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One way to create a hook is to feature an interactive demo on your landing page. This demo can sit at the top of your page and entice users to engage with your product immediately. You should carefully consider the placement of your interactive demo based on how you hope customers will interact with it. When considering placement, you should think of your landing page as a newspaper that you can fold in half.

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Consider the top half, what's visible as soon as you visit a site and called above the fold, and the bottom half after you start scrolling on a web page called below the fold. This makes sense because your users will see the top half of your website first, just like buying a newspaper from a stack at the store. You can place your demo above the fold, on the fold, or in the middle of the website, or below the fold, and each will have a different impact. While considering your interactive demo placement, you should ask yourself questions such as what brought the user to the page in the first place, how familiar will the user be with your product or solution, And any other assumptions you have for why people are visiting your page.

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With those questions in mind, here are some ways you could use different placements.

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Above the fold, to reiterate, in the digital world, the term above the fold means the portion of a website visible without scrolling.

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This position is for demos that aim to grab users' attention or give them quick access to information about your product or service. Above the fold is also great for users who are time poor, impatient, or if your product is simple to understand.

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Remember to encourage users to keep scrolling through your landing page so you should include a call to action that prompts them to do so on the fold. If you need to make your interactive demo more detailed, perhaps because your product's features are more intricate or the audience is more technical, you might want to put it in the middle of the page.

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This placement means that users have already seen interesting and clear content at the top of the page, which compelled them to keep scrolling. Ensure you surround your demo with helpful content like feature breakdowns, case studies, and use case scenarios. This will make your demo a strategic bridge between the initial engagement at the top and a more detailed explanation below below the fold. Adding your interactive demo to the bottom of your landing page can serve a few purposes.

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Just like in the middle of the page, if you have a more detailed demo, it's best to place it lower down on your page so you can add a more in-depth exploration of your product or service. This is also a great placement for a recap demo that includes the salient points from the rest of the page. This is especially important for more complex products because users will have more time to understand your features before being led to the call to action in the demo. In fact, customers who have gotten to the bottom of the page and use the interactive demo call to action are more likely to be open to making a purchase, signing up for a trial, or requesting more information.

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Regardless of your demo placement, you'll want to monitor performance through metrics like conversion rates, engagement duration, and bounce rate after demo. A demo product like StoryLane offers analytics to help you understand how users interact with the demos, identifying the most engaging sections and elements or areas that could be improved.

In today's digital age, your product landing page is a powerful tool for converting visitors to customers. You should imagine your product landing page as a front door to your solution. Therefore, it needs an irresistible hook to keep visitors engaged.

‍

Capturing the attention of your page visitors can be a challenge, though not insurmountable.

‍

One way to create a hook is to feature an interactive demo on your landing page. This demo can sit at the top of your page and entice users to engage with your product immediately. You should carefully consider the placement of your interactive demo based on how you hope customers will interact with it. When considering placement, you should think of your landing page as a newspaper that you can fold in half.

‍

Consider the top half, what's visible as soon as you visit a site and called above the fold, and the bottom half after you start scrolling on a web page called below the fold. This makes sense because your users will see the top half of your website first, just like buying a newspaper from a stack at the store. You can place your demo above the fold, on the fold, or in the middle of the website, or below the fold, and each will have a different impact. While considering your interactive demo placement, you should ask yourself questions such as what brought the user to the page in the first place, how familiar will the user be with your product or solution, And any other assumptions you have for why people are visiting your page.

‍

With those questions in mind, here are some ways you could use different placements.

‍

Above the fold, to reiterate, in the digital world, the term above the fold means the portion of a website visible without scrolling.

‍

This position is for demos that aim to grab users' attention or give them quick access to information about your product or service. Above the fold is also great for users who are time poor, impatient, or if your product is simple to understand.

‍

Remember to encourage users to keep scrolling through your landing page so you should include a call to action that prompts them to do so on the fold. If you need to make your interactive demo more detailed, perhaps because your product's features are more intricate or the audience is more technical, you might want to put it in the middle of the page.

‍

This placement means that users have already seen interesting and clear content at the top of the page, which compelled them to keep scrolling. Ensure you surround your demo with helpful content like feature breakdowns, case studies, and use case scenarios. This will make your demo a strategic bridge between the initial engagement at the top and a more detailed explanation below below the fold. Adding your interactive demo to the bottom of your landing page can serve a few purposes.

‍

Just like in the middle of the page, if you have a more detailed demo, it's best to place it lower down on your page so you can add a more in-depth exploration of your product or service. This is also a great placement for a recap demo that includes the salient points from the rest of the page. This is especially important for more complex products because users will have more time to understand your features before being led to the call to action in the demo. In fact, customers who have gotten to the bottom of the page and use the interactive demo call to action are more likely to be open to making a purchase, signing up for a trial, or requesting more information.

‍

Regardless of your demo placement, you'll want to monitor performance through metrics like conversion rates, engagement duration, and bounce rate after demo. A demo product like StoryLane offers analytics to help you understand how users interact with the demos, identifying the most engaging sections and elements or areas that could be improved.