Interactive demos can significantly enhance live sales calls by providing a dynamic and engaging way to showcase your product. They can also be an effective tool to protect against product outages or delays caused by screen sharing making for a smoother demo experience for both the seller and the customer. These interactive demos should be customized to each user persona and start out with an engaging introduction that is eye catching, but also allows your seller to signpost the demo agenda clearly.

‍

By sharing the demo with prospects you can give them control which means they can choose the direction of the conversation.

‍

This buyer enablement is also great for sellers as they can spend more time showing specific value instead of explaining your whole product broadly. Using clickable elements, hot spots, and other interactivity will give prospects a real life feel for your product. Then sellers take a consultative position answering questions or concerns, highlighting relevant features, and crafting a more authentic engaging conversation with the customer. Another important sales asset is the interactive demo which is a follow-up of the sales conversation.

‍

Even if a seller has had an excellent conversation with a prospect, that prospect might not be the only decision maker especially in a b2b environment. According to Gartner, the typical buying group in b2b involves between six and ten decision makers. So the person who initiated the purchase journey may not be the final decision maker. While some of these roles overlap it's worth considering that they could each be an individual person or team you need to persuade.

‍

With this in mind, it becomes apparent using an interactive demo with multiple flows or use case pathways will help you reach more people involved in the decision making process. Each person can choose a demo journey based on their needs. If you use a product like story lane to create this the process should be easy allowing you to spend time crafting the perfect journey for each decision maker. These sales leave behinds should be concise and focused.

‍

They could follow a pattern of recapping some of the main points discussed during a sales meeting, focusing on the primary feature that will showcase your product as a solution to the user's pain points, and finishing with a strong CTA. Your CTA will depend on what was discussed in the sales call, but it could be booking another call or an exclusive time sensitive offer. Some of the benefits of using interactive demos and follow ups include the greater likelihood that a decision maker not on the live call will engage with the demo and be able to review your product at their own pace. This should then lead to a clearer and quicker sales cycle.

Interactive demos can significantly enhance live sales calls by providing a dynamic and engaging way to showcase your product. They can also be an effective tool to protect against product outages or delays caused by screen sharing making for a smoother demo experience for both the seller and the customer. These interactive demos should be customized to each user persona and start out with an engaging introduction that is eye catching, but also allows your seller to signpost the demo agenda clearly.

‍

By sharing the demo with prospects you can give them control which means they can choose the direction of the conversation.

‍

This buyer enablement is also great for sellers as they can spend more time showing specific value instead of explaining your whole product broadly. Using clickable elements, hot spots, and other interactivity will give prospects a real life feel for your product. Then sellers take a consultative position answering questions or concerns, highlighting relevant features, and crafting a more authentic engaging conversation with the customer. Another important sales asset is the interactive demo which is a follow-up of the sales conversation.

‍

Even if a seller has had an excellent conversation with a prospect, that prospect might not be the only decision maker especially in a b2b environment. According to Gartner, the typical buying group in b2b involves between six and ten decision makers. So the person who initiated the purchase journey may not be the final decision maker. While some of these roles overlap it's worth considering that they could each be an individual person or team you need to persuade.

‍

With this in mind, it becomes apparent using an interactive demo with multiple flows or use case pathways will help you reach more people involved in the decision making process. Each person can choose a demo journey based on their needs. If you use a product like story lane to create this the process should be easy allowing you to spend time crafting the perfect journey for each decision maker. These sales leave behinds should be concise and focused.

‍

They could follow a pattern of recapping some of the main points discussed during a sales meeting, focusing on the primary feature that will showcase your product as a solution to the user's pain points, and finishing with a strong CTA. Your CTA will depend on what was discussed in the sales call, but it could be booking another call or an exclusive time sensitive offer. Some of the benefits of using interactive demos and follow ups include the greater likelihood that a decision maker not on the live call will engage with the demo and be able to review your product at their own pace. This should then lead to a clearer and quicker sales cycle.